HIV Shower Selfie Challenge

A personal campaign sponsored by HIV Shower Selfie Challenge

#weareALLclean

The HIV Shower Selfie Challenge Raises Awareness and Funds Towards Ending AIDS

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Soapy, Sexy Shower Selfies With The Hashtag #weareALLclean Brings Attention to HIV Stigma

100 Percent Of Donations Benefitting HIV/AIDS Nonprofits Housing Works and amfAR

 

INSTRUCTIONS:

1) Take a selfie or short video of yourself in the shower or bath and/or DONATE! **NO EXPLICIT NUDITY**

2) Post your photo now on  all social media platforms with the caption "Take HIV Shower Selfie Challenge raise $$ for AIDS cure bit.ly/CUREAIDS #weareALLclean"

3) Nominate 3 or more other people to participate!

4) DONATE! Please consider a donation if you are able. Donate to Housing Works: bit.ly/CUREAIDS Donate to amfAR here: bit.ly/CUREAIDS2 or pick a local HIV/AIDS charity of your choice.

 

Laverne Cox Tweet
Activist Jack Mackenroth

 

(New York, NY-NOV 24th, 2014) Could this be the HIV equivalent to the ALS Ice Bucket Challenge? We think so. The concept is the brainchild of well-known HIV activist, Jack Mackenroth and it's genius in it's simplicity. We are now a selfie-obsessed culture so why not take a sudsy selfie for an important cause? The campaign, which launched on November 24th, has already caught the attention of Perez Hilton, AIDS activist, Peter Staley, transgender actress Laverne Cox, the legendary Whoopi Goldberg and is currently bubbling up all over social media in over 1o countries.

 

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Media Mogul Perez Hilton

 

“I was inspired by the use of the word ‘clean’, especially common in gay culture, to describe oneself as STI free. This implies that HIV-positive people are somehow ‘dirty'", says Mackenroth. “I thought a PG or PG-13 shower selfie or video would be a fun way that everyone could easily show their support on social media for finding a cure by using the hashtag #weareALLclean when they post their photo with the donation  link. Then they donate what they can and nominate 3 or more other people to participate.”

 

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Activist Peter Staley Bathes With Larry Kramer

 

The goal is to raise money to stop the epidemic and help find a cure and the campaign will be ongoing indefinitely. 100% of the proceeds will be donated to amfAR  and  Housing Works, both nonprofit organizations fight on the front lines to end AIDS globally. The CDC estimates that there are currently 1.2 million people in the US living with HIV and over 35 million people around the world.

 

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“As someone who has been living with HIV for 25 years this is very personal to me."  Mackenroth adds, “There is current urgency for funding as we have new treatments that maintain viral suppression and render HIV-positive individuals virtually non-transmissible. Those same treatments can be given to HIV-negative individuals and protect them from infection completely. Essentially we already have the tools to stop the epidemic from spreading. Exciting new research is bringing us closer to a real cure for AIDS every day. ”

 

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Housing Works President & CEO Charles King, recently appointed by Governor Andrew Cuomo as Co-Chair of the New York State Task Force to end AIDS by 2020, adds “My hope is that this campaign inspires conversation, action and a reinvigorated commitment to end AIDS.”

 

Irish Drag Diva Panti Bliss

 

Mackenroth is a social media powerhouse in his own right but he is also enlisting many of his “social media superstar” friends to get the campaign all lathered up. Notable participants to date include Perez Hilton, recording artist Eli Leib,  Mr. Gay World Stuart Hatton Jr., Irish drag superstar Panti Bliss, models Colby Melvin, Seth Fornea, Boomer Banks and stars of Bravo's "The People's Couch" Emerson Collins and Blake McIver.

 

Whoopi

Actor, model, singer and social media stud, Chris Salvatore (above) is igniting the campaign from Los Angeles after his selfie was shared on Facebook by Whoopi Goldberg. "It's time to erase the stigma and unite as a global community. Regardless of your gender or sexual identity---no matter what age, color, size or shape you are, you should be part of this project! Let's all be one loud, united voice in support of awareness, education, treatment and research for a cure.", says Salvatore. "And have fun with it. Be funny, sexy or silly. Who doesn’t want to see people in the shower soaping up for a good cause?”

 

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Uncle Poodle (right) from "Here Comes Honey Boo Boo" with his fiancé

 

“I truly hope this campaign goes viral—no pun intended.” Mackenroth quips.

 

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Mr. Gay World: Stuart Hatton Jr.

 

 

Seth Fornea
Seth Fornea

 

INSTRUCTIONS:

1) Take a selfie or short video of yourself in the shower or bath and/or DONATE! **NO EXPLICIT NUDITY**

2) Post your photo now on all social media platforms with the caption "Take HIV Shower Selfie Challenge raise $$ for AIDS cure bit.ly/CUREAIDS #weareALLclean"

3) Nominate 3 or more other people to participate!

4) DONATE! Please consider a donation if you are able. Donate to Housing Works: bit.ly/CUREAIDS Donate to amfAR here: bit.ly/CUREAIDS2 or pick a local HIV/AIDS charity of your choice.

 

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Model and Designer Boomer Banks
Model and Designer Boomer Banks

 

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Model and Designer Colby Melvin

 

 

 

 

 

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For more information contact: Jack Mackenroth Jackmax2@gmail.com

 

 

 

 

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